If you’re in the market for a new lottery game or want to see the sport of horse racing distributed to the masses, you’ve likely already seen the results of our groundbreaking Ipsos study. The top line numbers illustrate a game with broad player appeal and weekly per capita scores in the 12-16 cent range. Our lottery game based on the excitement of live horse racing attracts new players at 3 times the rate of normal draw games. And introducing EquiLottery to a state lottery game portfolio means adding new revenue with no significant cannibalization of existing offerings.
But it’s the Millennial scores that really set EquiLottery apart from the crowd. While we’ve been touting some of these results, upon further review, it’s clear we’ve been fighting this battle with one arm tied behind our back.
In every category, Millennials outperform the traditional Baby Boomer lottery and horse racing base. Unlike other attempts to reach this age group, EquiLottery isn’t targeted for Millennials, it just happens to be for Millennials.
And we only have one regret; that we didn’t get these numbers to you sooner. We originally released this study in the fall of 2015. It’s 2017 now. We’re oh so sorry.
To make it up to you, starting tomorrow, over the coming weeks we’ll be releasing new Millennial focused details of our 1,853 lottery and non-lottery player study. It’s time to definitively show that EquiLottery is the lottery’s best chance to expand its base among society’s largest generation and develop new revenue opportunities for the good causes they exist to support.
We just hope you’ll forgive us for keeping you in the dark for so long (please don’t make us grovel…)