Over the past few years, we’ve spent more than ten thousand hours, traveled hundreds of thousands of miles, attended nearly fifty conferences, developed an extensive network in the gaming industry and received input from countless lottery players and retailers. And we did all of this to create the best lottery experience possible with our game based on the excitement of live horse racing.
Today, we celebrate one more such step. We introduce to you the official name and branding of our first proprietary three number live sports lottery game. Welcome to Win Place Show: An EquiLottery Game.
As a game structure, this is the same lottery game as before. Players receive a three number $2 quick pick ticket whose results are based on a live horse race in the future. But after much player testing and many discussions with our vendor and lottery partners, we realized it was important to develop a brand that is accessible to lottery players, a brand that’s easy to remember, simple to say and descriptive of the gameplay experience. And we needed to do this all while carrying a look that feels like both a lottery and horse racing game.
We invite you to check out our new website at www.WinPlaceShowLotto.com today. Many of the same features exist including a How It Works section as well as a Player Research page that illustrates how this game is perfectly positioned to grow the lottery pot through incremental revenue enhancements.
We’d also love for you to check out our new videos discussing such topics as the rebranding process, our vision for live sports lottery, the security of our RNG process and the evolution of our mobile app. To that end, we’ll be releasing a full demo through Google Play and the App Store this July.
One final point, as you may have picked up, EquiLottery isn’t going anywhere. We envision a future with multiple games of pure chance based on live sporting events under the banner of EquiLottery. Win Place Show is the beginning of that future.
We believe Win Place Show is the first in a new category in lottery, games of pure chance based on the results of live sporting events. Thank you for taking the time to explore our site. If you have any questions, feel free to reach out to Brad Cummings at firstname.lastname@example.org.