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All the Latest News, Updates and Developments

EquiLottery Selects Bandy Carroll Hellige as Agency of Record

Bandy Carroll Hellige press release: The developers of a new lottery game based on the results of live horse racing have selected Louisville-based advertising and public relations agency Bandy Carroll Hellige as its agency of record. BCH will help EquiLottery LLC introduce its “Win Place Show” game in test markets, then ultimately throughout the U.S. […]

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EquiLottery Teaming Up with NTRA for #JustifyAndI Selfie Contest

One lucky racing fan and their guest participating in the NTRA’s #JustifyandI selfie promotion will win a free trip for two to Miami for the January 2019 Eclipse Awards – including airfare, two nights at the luxurious Turnberry Isle Miami, tickets to the Eclipse Awards ceremony, and more – thanks to EquiLottery, the company offering […]

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EquiLottery, Penn National Gaming Reach Content Agreement for Kentucky Lottery Pilot

EquiLottery and Penn National Gaming Inc. have reached an agreement to offer Penn National racetrack content for EquiLottery’s “Win Place Show” pilot program through the Kentucky Lottery, a lottery game based on the results of live horse racing. The pilot begins March 24, 2019 and will span 90 days. This program will be offered through […]

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EquiLottery, Roberts Communications Network Finalize Video Streaming Agreement for Kentucky Lottery Pilot

Last month, EquiLottery LLC and the Kentucky Lottery announced plans for a 90 day pilot program for “Win Place Show.” The pilot will launch on March 24, 2019 and will feature 45 locations across Louisville, Lexington and Northern Kentucky. EquiLottery today announced its agreement with Roberts Communications Network to provide video streaming services on a […]

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Kentucky Lottery to Test ‘Win Place Show’, New Lottery Game Based on Live Horse Racing

The Kentucky Lottery Corporation’s Board of Directors has approved a trial introduction of “Win Place Show,” a lottery game based on the results of live horse racing. The board has approved a pilot test beginning March 24, 2019. The pilot will consist of the game being offered in limited release at approximately 45 stores in […]

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EquiLottery CEO to Premiere Vision for Live Sports Lottery Games at GiGse

With all eyes on US sports betting at the annual GiGse conference in Miami, the assembled audience of top gaming professionals in North America and beyond will be privy to a “first-of-its-kind presentation” when the event opens this week. EquiLottery CEO Brad Cummings will, for the first time in a public or private forum, provide […]

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