Imagine the possibilities with EquiLottery

Sunday November 8, 2015

Both the lottery and horse racing industries are looking for innovative ways to grow their product offerings and, in turn, bring more revenues to enhance their bottom lines. EquiLottery does just that. A new live action lottery game that also delivers customers an interactive mobile experience, EquiLottery engages the lottery customer like never before while returning more in profits than most lottery games currently sold. Additionally, this game will expose more people to the excitement and pageantry of live horse racing while increasing overall betting handle. Whether you are a state lottery, racetrack, lottery player or horseplayer, EquiLottery is a clear win for all involved.

The Kentucky Derby is consistently a Top 5 sporting event as measured by television ratings and when a horse has a chance to complete the Triple Crown, it captures the imagination of the general public. Imagine the excitement you can create with a lottery game based around national events like the Kentucky Derby, Preakness Stakes, Belmont Stakes and Breeders’ Cup.

Many governments are ardently looking for ways to support their local horse industry and the agricultural impact it has on their state. Horse farmers participate in many facets of local economies, including buying hay and oats, contracting with industry-related professionals and paying taxes on their farmlands. The racing industry’s economic reach goes well beyond the results on the racetrack. Imagine the value your lottery can add to your state government by delivering a game that fuels these important industries within your state while delivering a lottery game more profitable to good causes than scratch off tickets. And imagine the extended earned media coverage your lottery will receive when launching this intriguing new lottery offering.

We believe lottery games should be simple to play. The simpler the experience, the easier it is to draw players in and keep them engaged. Imagine offering a game without the need for player slips and where the only decision is whether to play. A quick pick only game designed in all facets to simplify the player experience, EquiLottery is one of the easier lottery games for players to pick up and play immediately.

Drawn to shared experiences among friends and the desire to integrate their entertainment dollars with online platforms, the Millennial Generation needs to be approached differently than generations before it. Imagine being able to deliver the kind of interactive online experience these Millennials crave, delivering the excitement of a live sporting event to their phones, tablets and computers while giving them the power to share that experience with their friends through platforms like Facebook and Twitter.. Future additions will include the ability to create EquiLottery leagues and online purchasing options for lotteries that currently sell over the Internet. For a free limited demo version, click here.

Imagine the possibilities of delivering this new lottery experience to lottery players across the country. We look forward to talking with you about this new lottery innovation and how it may fit into your current menu of lottery games. Contact EquiLottery President and CEO Brad Cummings at (502) 644-1454 or for more information or to set up a free in-person consultation.