The Live Horse Racing Lottery Game

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Win Place Show: A Closer Look

How To Win Place Show
The Evolution of the Win Place Show Mobile App
Rebranding as Win Place Show
Why Millennials Are Drawn to Win Place Show
A Secure Approach to Random Number Generators
Developing a New Sports Gaming Category in Lottery

Latest News

EquiLottery Selects Bandy Carroll Hellige as Agency of Record

Bandy Carroll Hellige press release: The developers of a new lottery game based on the results of live horse racing have selected Louisville-based advertising and public relations agency Bandy Carroll Hellige as its agency of record. BCH will help EquiLottery LLC introduce its “Win Place Show” game in test markets, then ultimately throughout the U.S. […]

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EquiLottery Teaming Up with NTRA for #JustifyAndI Selfie Contest

One lucky racing fan and their guest participating in the NTRA’s #JustifyandI selfie promotion will win a free trip for two to Miami for the January 2019 Eclipse Awards – including airfare, two nights at the luxurious Turnberry Isle Miami, tickets to the Eclipse Awards ceremony, and more – thanks to EquiLottery, the company offering […]

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EquiLottery, Penn National Gaming Reach Content Agreement for Kentucky Lottery Pilot

EquiLottery and Penn National Gaming Inc. have reached an agreement to offer Penn National racetrack content for EquiLottery’s “Win Place Show” pilot program through the Kentucky Lottery, a lottery game based on the results of live horse racing. The pilot begins March 24, 2019 and will span 90 days. This program will be offered through […]

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Player Research

By giving players who love games of pure chance the opportunity to enjoy the thrill of live sports wagering, Win Place Show is ushering in an exciting new category in lottery. But since sports wagering has traditionally been offered as a game of skill, it’s natural to be skeptical. That’s why we invite you to check out the results of our player research conducted by lottery research leaders Ipsos.

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Take a Lap with Our App™

Scheduled to be released in demo mode July of 2018, this fully functional mobile app is the lifeblood of Win Place Show, giving players the opportunity to watch races live or on replay, scan tickets to track their horses and winnings, learn information about upcoming races and find their nearest Win Place Show lottery retailers.

* Coming Summer 2018

Want to learn more about how the Win Place Show app and player experience works? Read more by clicking the button below.

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